Before beginning any project it is a good idea to create a mood board. This mood board was created for a multichannel advertising project for a hypothetical company. The design brief stated that the client wanted their ad to highlight their mission to provide fresh food from local providers at an affordable cost. Using their brand style guide and design brief I created this mood board. The design brief stated that images used should be warm and inviting and show diversity and community. Each element of this mood board combined created my vision for the ad campaign.

I created this infographic for my Digital Literature class. I chose Anthony Bourdain’s Kitchen Confidential as the book to base my final project on. My goal was to show the difference between each position both in function and salary. The point was to show the importance that each position plays to prove my idea that in order for a kitchen to thrive they must work together within the chain of command to function like a well oiled machine. I used red-orange as my primary color to draw the audiences attention. using the various shades I created the inverted pyramid that show the kitchen hierarchy. The type that I chose for the headings reminded me of chalk on a chalkboard and felt rebellious which was the feeling that I got from Bourdain’s book as well.