“Empowering Businesses, Designing Success, Crafting Solutions”
Marketing
Social Media Marketing
Client~ The Emerald Office
This was a promotional post for a planner giveaway. The client had done a blog on the best planners. The ad was intended to encourage followers to share with friends to bring new followers to their social media pages. I used brand colors but added the “Extended” in red. I wanted it to look like a neon sign and the color red catches the audiences attention. (Think of a Stop Sign)
Feature Promotion
Client~ The Emerald Office
For this project, the client needed clean simple graphics to put in several places digitally. They asked for their brand colors and headshots to be included and gave me the names of the companies that had featured them. I then had to find the logos for those companies and ensure that I followed the company’s brand guidelines for logo use. I used the clients brand colors and fonts. Because green is primarily used throughout their website and social media I didn’t want to focus on the primary green. I wanted these to stand out so I used the clients secondary brand colors to help achieve that.
App Promotion
Client~ The Emerald Office
This graphic was commissioned to promote the clients new App. I wanted the audience to be able to see exactly what they would see inside the app so I created a mock up using images directly from the app. I used minor branding since it was going to be used on the clients social media and email marketing which already uses the clients branding. The contrast of the white call to action type stands out against the grey background showing hierarchy in the design.
Event Promotion
Client~ The Emerald Office
Every year this client has a retreat to plan for the new year. They asked me to create a quick flyer that they could use in several different ways. They provided the copy and stated that they wanted the background to go with the theme of that years retreat. Because it was being held at the beach and the theme also had to do with water and the beach I chose a simple beach image for the background. The client also wanted to add an additional promotion to their audience that couldn’t make the retreat. I used the white type for the descriptions to help with legibility against the green.
Blog Announcement
Client~ The Emerald Office
I was asked to create a graphic announcing the clients new blog post for their social media. They requested I use their brand colors and font and wanted to incorporate the thumbnail image from their blog. The wanted a simple design that would bring attention to the blog but still speak to the clients brand voice. In order to accomplish this I used the primary brand color for the title of the blog with a drop shadow to bring depth to the design. I used the same font for the call to action but in white with a green glow to catch the audiences attention and added green blurred spots to the background to help balance the design and bring all of the elements together to create a cohesive design.